How your blog can help your brand's SEO positioning

As you well know, if you are trying to apply an Inbound Marketing strategy for your brand within the online marketing strategy for your company, you must know what SEO is and why you should have it as one of your main concerns.
One of the tools that can help you with your SEO positioning will be the blog. In addition, it will allow you to open a conversation with your followers and thus establish a quality company-client dialogue. According to Pilates Advertising Ideas, do not forget that the content in the publication should be interesting and useful. It is not worth publishing for publishing since, in the long run, more than benefiting you will harm you.

So, a good blog will help you to position your brand in the main search engines, but how can I do it?
Tips to optimize your blog
Keywords. Imagine keywords as the names with which you organize your files in folders. Well, search engines do the same, especially Google. Without these keywords, the content you are creating can hardly be consumed by your followers, since it will be difficult to find them.
Create useful content that may be of interest to your followers because they themselves will be responsible for disseminating and recommend it.
Move the content in social networks to create diffusion and to create links with other web pages. It is also important to improve your SEO.
Publish regularly. Since Google likes more recent content. Do not forget that it is not a social network, so one or two weekly publications can be more than enough since, from a blog, more quality than quantity is expected.
Be careful when choosing the title of it. We must bear in mind that the title must capture the attention of the reader so that it reads the complete publication and, finally, spreads the article. Currently, and sure it has also happened to you, content is shared based on the title alone.
We leave you other key points when writing the title
You must include the keyword your post.
It is advised not to exceed 70 characters.
It is a tool to inform on what topic you are going to deal with in your post. So do not offer false hopes, and that the title corresponds to the content.
Do not forget the URLs!
Leaving the default URL is not an option. So we recommend that you use the title of the post, since, in theory, it will include the keyword you have selected.
That articles or prepositions do not appear. Do not worry if it seems you speak Indian, that’s what it’s about! We recommend that you separate each of the words with a hyphen (-).
Try to make your URL as short as possible and include your keyword.
Accompany the text with images so that the reading does not become so heavy. You can also use graphics or schemes that allow you to more easily absorb the information you are exposing.
Help yourself with the images to improve your positioning. How? Using ALT tags or descriptive texts of the image. Remember that Google performs an analysis of all web pages and their content. Obviously you cannot see the images, but this description you give will help you know if it is related or not to the text. In summary, forget about the typical “IMG_03” when you post images on your blog.
It also optimizes the size of the photographs and their weight. The less they weigh, the better results.