When people talk about outsourcing business processes they mostly think about sales, marketing, human resource, pubic relations or development no one talks about Data collection and analysis which is very important process but then too it is very underrated. Businesses not only need data to flourish their business but they need it to survive in competitive market.
Data providers not only provides you leads although it’s their primary job but also helps in growth of business in many other ways.
Some of ways in which Data Provider Company can help business to get one more step closer to success:
- Provide quality leads
Getting leads is not a big thing you can run campaigns on various platforms including social media and search engine but most of those leads will be raw and require nurturing for which business will need to spend a lot of time and resources which will delay their sales but when you get leads from data providers they’ll give you quality leads. These leads won’t require you to spend your time in nurturing, which will speed up your sales.
Consider you want to target clothing manufacturers in your area to get their labels made from you and let’s assume you don’t want to go with traditional lead generation methods like going from door to door. So you start a Facebook campaign to get leads of cloth manufacturer in your area you add demographics, geographic, etc. to target your potential client but there are a lot of variables which you’ll miss and some of them are not even possible like to target only new manufacturers because old manufacturers will be having their suppliers. Eventually you’ll end up burning money and that too in vain but when working with Data Provider Company they might give you limited leads but that will exactly match your need and will boost sales.
- Better decision making
Since by working with Data provider company you get leverage of having filtered data which helps you to analyse the market and your position in it which eventually help decision makers to make better decisions. When it comes to prosperity of business everything directly or indirectly is dependent on decisions taken.
Suppose a business wants to open a store for corporate needs like stationary in a particular city and they approach a data provider company so the data provider company can tell them exactly at which place they should open store to get more attention from maximum companies in the city. The data provider company will do it by finding out area in which most of companies get those needs from faraway places.
Data provider companies work with a lot of companies simultaneously because of which they exactly know with which all companies you can work with to grow your brand, this helps you to grow your business network in very less time whereas if business goes with traditional approach it will take years for them to build similar network.
Think there is a branding firm which does branding for Food joints only so when any food joint that needs branding or re-branding comes in radar of data Provider Company, then Data Provider Company can help branding firm and Food joint so it’s a win-win situation for all of them.
- Saves time and resources
Creating a process of data collection, validation of the process, implementing process and collecting data, verifying data and then finally using the collected data this is the whole process that is to done to get quality leads not only this there are a lot of prerequisites to start this process like training the resources to collect data efficiently but if business works with data providers this all process is taken care by them which save a lot of time and resources for the business.
- Helps to analyse business strategy
Any business can’t directly implement its new business strategy without analysing and testing it. For new business this process becomes complicated as they’re naïve to this and they’re not much aware about consumer behaviour in their niche so they have to follow trial and error method whereas data providers are well versed with every segment so they can help business to build better strategy to optimise your business growth.
Although there are many ways in which data providers help in business growth but these were the key factors. Data collection and analysis is expensive process which requires attention to details and hence becomes a tiresome task if taken care by in house team. So, it is recommended to approach data provider companies to get data as per your needs.
Feel free to comment the ways you think data Provider Company can help in business growth.
Bhawesh Rajpal is a Developer by Profession currently persuing MCA from Jain College and also working as Digital Marketing Executive in Arishna Digital Communication and writing for Best Data Provider. He is short story writer and social media enthusiast. You can always observe him, writing something brewing a short piece of content.